Track, Analyze & Optimize Direct Marketing Performance
Features For Every Step of the Marketing Process
Track Mail
Monitor progress of campaign delivery. Report down to an individual record.
Validate Results
Build client trust with providing direct access to campaign performance metrics.
Collaborate Effectively
Plan, communicate and coordinate with your unique community of business partners.
Verify Delivery
Trust but verify that all records are processed and delivered.
Boost Response
Coordinate & trigger marketing events to boost response.
Analyze & Optimize
Test, track, measure, analyze, optimize. Repeat.
IMAGINE YOUR ENTIRE TEAM...CONNECTED
Successful campaigns require close communication and coordination between team members - both internal and external.
totaltrac provides visibility to the entire process, keeping projects on schedule.
Manage, monitor and collaborate with all project contributors:
○ Lettershops
○ Mail Production
○ Printers
○ Agencies
○ Freelancers
○ Consultants
○ Internal Resources
○ Clients
with Creative Share files, reports and results.
marketing teams. Execute perfectly timed multi-channel marketing.
Client Relationships Build trust through accountability and transparency.
Partners & Vendors Everyone involved in making the magic happen.
into the mailstream Know exactly where your mail is at anytime.
Coordinate multi-channel marketing
Timing is everything in marketing. Synchronize multi-channel campaigns based on actual delivery dates. Setup follow-up direct mail, email or phone call steps to automatically trigger based on events.
Leverage the power of data
Visibility into campaign performance helps you make smarter business decisions.
Identify and proactively resolve issues
If a campaign issue occurs, having the full data records to reference will improve the effectiveness and timeliness of the response. The faster a problem is identified, the sooner its resolved.
Cost optimization from accurate planning
Respond quickly and efficiently to ensure the proper response mechanisms – such as staffed call centers or stocked retail outlets. Plan for increased traffic, at precisely the right time. Tighter controls over timing help contribute significantly to marketing and cost optimization.
Understand the big picture
and the small details
Access real-time data 24/7 in a simple user interface
