86% said they have connected with a business as a direct result of receiving mail.
Source: Royal Mail MarketResearch, 2014
If you haven't realized yet, direct mail is an effective marketing tool.
Direct mail success is only as good as knowing if your goals are achieved.
This requires you monitor and track on a regular basis.
totaltrac makes it easy to know when every mail piece is delivered. Real-time data on in-home delivery allows personalized, follow-up communications across all channels. Also helps to anticipate sales volume, store traffic and measure campaign effectiveness as the mail arrives.