Email marketing has an average return rate of $38 for every $1 spent.
Source: Data & Marketing Association, 2015
By strategically combining direct mail and email marketing, you can maximize the strengths and minimize the weaknesses of both channels.
With totaltrac, the delivery each individual direct mail piece is tracked and automatically synced with deployment of email communications.
Achieving this synchronicity provides a seamless customer experience that delivers the all-important boost in response.